时间
TIME
2023年6月15日
13:30—15:00
地点
VENUE
讲座采用线下方式进行
地址：信管学院308报告厅
同时开通在线通道
腾讯会议：374-216-270
主讲人
SPEAKER
赵琳，西南财经大学大数据研究院教授、博士生导师、四川省人才计划入选者。在清华大学数学系取得理学学士、理学博士学位。研究方向包括决策理论与方法、行为经济学、行为管理学，以及其在投资、生产和消费决策方面的应用。主持国家杰出青年科学基金项目、国家自然科学基金重点项目子课题、面上项目、青年项目、电商平台合作研发项目等。在Management Science、European Journal of Operational Research、Review of Corporate Finance Studies、Journal of Risk and Insurance等国际期刊上发表三十余篇学术论文。目前担任Management Science决策分析领域Associate Editor、Decision Sciences决策分析领域Editorial Reviewer、Financial Innovation执行编辑。
主题
TITLE
Regretful Newsvendor: Experimental Evidence with Neuro Data
摘要
ABSTRACT
The pull-to-center bias is found to prevail robustly in newsvendor orders in laboratory experiments. To explain this bias, various behavioral mechanisms have been proposed, among which regret aversion is a widely mentioned mechanism. We test this mechanism with an EEG-based neural measure on experienced regret that is exactly triggered by comparisons with counterfactual payoffs. The strength of the regret signal effectively predicts the magnitude of the pull-to-center bias out-of-sample, suggesting the avoidance of experienced regret as a fundamental driver of this behavioral bias. Algorithmic recommendation pushes subjects closer to optimal behavior, and its role is more significant for subjects who are more prone to experienced regret. Our study identifies a behavioral channel through which algorithm supports decision makers, and justifies the general relevance of neuro activities to operations management.
